MAP Merch Shop
MAP Merch Shop (MMS, mapmerch.shop, f. Mar, 2023) is a commercial MAP merchandise venture set up by Katie Cruz - a MAP Activist and graphical designer known for almost two decades in her community. The site markets a range of merchandise and clothing using the same affiliates and drop-shipping methods used by other retailers of bespoke goods.
At MAP Merch Shop, we understand the importance of expressing your identity and showing pride in who you are. That’s why we’re thrilled to offer a wide variety of high-quality products designed specifically for the MAP community.
Our collection includes a range of unique designs that allow MAPs to showcase their pride and share their identity with the world. From mugs featuring iconic MAP symbols to clothing with bold statements, we have something for everyone.[1]
Designs featured on the site include established MAP logos, such as the BLogo, GLogo and the more recent MAP Flag in a few of its variations. A Progress Pride Flag can also be found on the site, which markets itself as inclusive to Queer people.
Gallery
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Further example of goods (Youth Attracted Person (YAP) Flag) -
![One of the fringe-conservative semi-virals featuring the venture. See also livestreamer, Oreo Express[2]](/wiki/images/thumb/BergquamMMS.png/120px-BergquamMMS.png)
One of the fringe-conservative semi-virals featuring the venture. See also livestreamer, Oreo Express[2]
![One of the fringe-conservative semi-virals featuring the venture. See also livestreamer, Oreo Express[2]](/wiki/File:BergquamMMS.png)
Controversy
Surprisingly, after over a year of operation, the site has proved more controversial within the MAP community than outside of it.
Within the community: Operational Security
It has been argued that:
- Bespoke goods can be ordered more affordably from independent retailers.
- Customer details might be leaked accidentally or harvested by third parties (the owner introduced analogue ordering in response to these concerns). Crypto payments are only available with surcharge.
- The site owner is seeking to profit from the venture.
The site owner has responded to these criticisms by pointing out that the chances of her ever turning a profit from this kind of venture are marginal, and that the project has novelty value as an openly MAP-owned venture and exercise of free-speech rights. She pledged any revenues exceeding her costs to her ongoing activism, and otherwise helping other MAPs and their organizations.
Outside of the community: Right-wing outrage
MMS has occasionally been mentioned on Twitter threads (featured above), in what have generally been received as unsuccessful and unsophisticated attempts to scandalize the venture.[3] In April, 2024, Reduxx Magazine attempted to create uproar over the shop, following research on the owner of the site by the anti Seara Adair. In their article, they mentioned her work for B4U-ACT, and recycled some of her old quotes. The thread on Twitter was marked by multiple attempts at inciting violence against MAPs.[4]